FAQ - Internet Marketing

We provide Search Engine Optimization (SEO) for your website for improving the visibility of a website in search engines via the unpaid search results.

We also offer Internet Marketing services which includes Google Adwords, Social Media Marketing and B2B Marketing.

  1. What is SEO?

  2. SEO is the acronym for search engine optimization. SEO is a technique whereby the website is designed and built in a manner that it is able to rank higher in search results for a particular word/phrase.

  3. What is a search engine?

  4. Search engine is a software program. It is designed to aid the users in searching documents, pages, files or folders, images, video, audio that is stored on the Internet.

  5. Are all search engines same and equal?

  6. Though the basic characteristic of all search engines remains the same, each is unique. Algorithms, robots may cause difference in the way a search engine works. From the user point of view, they are different because of the speed with which a search engine gets the result, the layout, the way a sponsored link is displayed and its placement on the page.

  7. Why is SEO important and how can it help my business?

  8. To start with the fact that you have a website means that you want to reach out to clients and prospective customers, thus, the visibility of your website is of prime importance. SEO is the process of identifying the ideal keywords for a website and optimizing it in order to ensure that the website achieves high rankings on search engines and directories for those specific search terms and phrases. This in turn will direct the target audience to the website and should translate into revenue for it.


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